Developing a new Destination Management Plan & Event Strategy
Share Developing a new Destination Management Plan & Event Strategy on FacebookShare Developing a new Destination Management Plan & Event Strategy on X (formerly Twitter)Share Developing a new Destination Management Plan & Event Strategy on LinkedinEmail Developing a new Destination Management Plan & Event Strategy link
DRAFT Bathurst Region Destination & Events Strategy 2035
Council at its meeting on Wednesday 16 September resolved to place the Draft Bathurst Destination and Events Strategy 2035 on public exhibition for 28 days to seek community feedback.
The Draft Bathurst Destination and Events Strategy 2035 (the Strategy) serves as a strategic roadmap and blueprint for a vibrant and sustainable visitor economy. Aligned with the NSW Visitor Economy Strategy 2035 and the Bathurst Regional Council Community Strategic Plan 2025-2045, the Strategy is built upon a comprehensive strategic framework informed by extensive stakeholder consultation.
The draft strategy is organised around eight pillars that form the backbone of the region’s destination and event development:
Leadership & Governance: Build a transparent, inclusive model to strengthen tourism and event operations and regulatory frameworks.
Social Licence: Gain community support and awareness, effectively turning residents into local ambassadors and advocates.
Industry Capability & Workforce: Engage operators and develop a skilled workforce to help the tourism industry thrive.
Enabling Infrastructure & Access: Improve road, rail, and regional access to make the region easier for visitors to reach and explore.
Product, Experience & Event Innovation: Deliver more reasons to stay and spend by facilitating investment into quality products and a diverse, year-round events calendar.
Visitor Information Servicing: Provide contemporary, visitor-first information across digital and physical touchpoints to increase visitor confidence and dispersal.
Destination Identity & Awareness: Use quality marketing and storytelling to improve destination perceptions and attract target visitor markets.
Place Stewardship & Sustainability: Ensure growth aligns with community, cultural, and environmental values to deliver lasting benefits for future generations.
The development of the Strategy included:
Desktop research, including a review of relevant strategies, documents and platforms
Development and analysis of stakeholder survey
In-region and online engagement sessions
Benchmarking against comparable regional destinations.
The draft strategy is included in the document library or can be reviewed at the Bathurst Visitor Information Centre, Bathurst Library or the Civic Centre (both ground and first floors).
We invite you to share your feedback on the Draft Strategy
All feedback received will be carefully considered. Where appropriate, the draft strategy will be refined before the final version is presented to Council for adoption.
Feedback can be submitted via the form below or emailed to council@bathurst.nsw.gov.au or sent to The General Manager, Bathurst Regional Council, PMB 17, Bathurst NSW 2795.
Submission close 4.30pm Thursday 15 October 2026.
DRAFT Bathurst Region Destination & Events Strategy 2035
Council at its meeting on Wednesday 16 September resolved to place the Draft Bathurst Destination and Events Strategy 2035 on public exhibition for 28 days to seek community feedback.
The Draft Bathurst Destination and Events Strategy 2035 (the Strategy) serves as a strategic roadmap and blueprint for a vibrant and sustainable visitor economy. Aligned with the NSW Visitor Economy Strategy 2035 and the Bathurst Regional Council Community Strategic Plan 2025-2045, the Strategy is built upon a comprehensive strategic framework informed by extensive stakeholder consultation.
The draft strategy is organised around eight pillars that form the backbone of the region’s destination and event development:
Leadership & Governance: Build a transparent, inclusive model to strengthen tourism and event operations and regulatory frameworks.
Social Licence: Gain community support and awareness, effectively turning residents into local ambassadors and advocates.
Industry Capability & Workforce: Engage operators and develop a skilled workforce to help the tourism industry thrive.
Enabling Infrastructure & Access: Improve road, rail, and regional access to make the region easier for visitors to reach and explore.
Product, Experience & Event Innovation: Deliver more reasons to stay and spend by facilitating investment into quality products and a diverse, year-round events calendar.
Visitor Information Servicing: Provide contemporary, visitor-first information across digital and physical touchpoints to increase visitor confidence and dispersal.
Destination Identity & Awareness: Use quality marketing and storytelling to improve destination perceptions and attract target visitor markets.
Place Stewardship & Sustainability: Ensure growth aligns with community, cultural, and environmental values to deliver lasting benefits for future generations.
The development of the Strategy included:
Desktop research, including a review of relevant strategies, documents and platforms
Development and analysis of stakeholder survey
In-region and online engagement sessions
Benchmarking against comparable regional destinations.
The draft strategy is included in the document library or can be reviewed at the Bathurst Visitor Information Centre, Bathurst Library or the Civic Centre (both ground and first floors).
We invite you to share your feedback on the Draft Strategy
All feedback received will be carefully considered. Where appropriate, the draft strategy will be refined before the final version is presented to Council for adoption.
Feedback can be submitted via the form below or emailed to council@bathurst.nsw.gov.au or sent to The General Manager, Bathurst Regional Council, PMB 17, Bathurst NSW 2795.
tegy 2035 on public exhibition for 28 days to seek community feedback.